On Trend: How to Create a Barely-There Base

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From the runways of MBFWA to the recent red carpet arrivals, when it comes to building a make-up base, less seems to be more. Barely-there dewy skin is the way to ace your base right now. Plus, it’s easy to replicate and complements a myriad of beauty looks including our Autumn trend metallics.

We’ve already shown you how to nail metallic eyes so now we’re going to show you how to create the glowing, dewy skin of the moment…

Prime: Begin by applying Retexture Cream Face Primer to face and neck. This deeply soothing liqui-cream leaves the skin with the smoothest, hydrated base for foundation.

Conceal: Apply Mineral Illuminator Medium over imperfections and dark under eye circles using the warmth of your fingers to press and blend into the skin.

Base: Apply a small amount of Mineral Sheer Tint – Natural Glow to face and neck blending well to ensure a flawless finish.
ELES TIP:
When it comes to metallic moments, it’s all about subtlety. You want your skin to look like it’s been lit up from within and that can be very difficult to achieve if you’re using a thick, heavy foundation. Our Mineral Sheer Tint provides coverage to even out the skin tone but has a barely-there look that will perfectly complement your glow.

Balance and Highlight: Using a blush brush apply Mineral Blush – Rose Marble to the high points of the cheeks to create a beautiful flush and glow to the skin.

ELES EXTRA: Want more glow? Dab a little Mineral Sheer Veil to the high cheek bones and any other area you think needs a little highlight.

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Best Makeup Tips for Looking Great in Photos

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Do the words “________ tagged you in a photo” bring a sense of dread with them? Do you demand to check your friend’s digital camera every time she takes a picture in fear of a serious makeup mishap?
Fear no more; here’s our top tips to getting your makeup camera-ready.

1. Use Primer 
If you’re not using a primer under your makeup you’re either stuck in the past or you don’t want to look great, simple as that. Primer helps even out your skin which means makeup application is easier and you avoid uneven distribution. Our Retexturizing Face Primer contains opalescent light reflectors that diminish lines and leaves a translucent effect on the skin so the camera flash will leave a soft glow rather than a harsh shine. This one also contains antioxidant Vitamins A and E. Bonus!


2. Make it Matte
The camera flash can leave your face, especially the T-zone area, looking oily and shiny. To avoid all that, go for powder or matte finish products. Our Mineral Powder Foundation will do the job nicely and is easily buildable meaning you can opt for sheer to opaque coverage depending on the condition of your skin and your mood.

3. Camera Camouflage 
Dark under-eye circles and fine lines unfortunately have a nasty habit of making themselves known on film. Cover these and more with our Phototouch Concealer. This one was developed with the camera in mind, it contains luminescent particles which release and diffuse visible light, taking focus away from skin imperfections dramatically improving the appearance of the complexion. Remember to blend well or the flash will show off awkward lines.

4. Blush and Bronze
Without blush and bronzer the camera can wash you out completely. Use bronzer on your cheekbones and around the outside of your face; then apply blush just to the apples of your cheeks.

ELES Recommends:
Our Mineral Gemstone Finishing Powder in Bronzer is an all-in-one mosaic powder which contains the perfect combination of expertly coordinated colors to enhance skin tone, create a soft focus effect and minimize skin imperfections.

5. Eye Rules
The smokey eye look can be great on camera but If Taylor Momsen has taught us anything it’s that too much eyeliner can take once beautiful blue eyes into panda territory mighty fast. Avoid this on a night out by using a soft eyeliner with a powder finish.
Mascara, on the other hand, is your best friend in photos – big lashes open the eyes up.

6. Line Your Lips
Start your lip look with lip liner to keep the colour in place and avoid wonky application. This is especially crucial if you’re wearing a bright colour. Pick a shade that matches your lipstick and compliments your skin tone.

Happy snapping!

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Has Your Makeup Expired?

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Ever left some makeup in the bottom of your beauty bag and rediscovered it two years later? It’s possible that rediscovery you were so excited about could leave you with an infection.
Like expired food, expired makeup can become a breeding ground for harmful bacteria that, when applied, can cause infection. Unlike food, makeup expiration dates are not completely obvious so we’re here to sort fact from fiction with this go-to guide for your makeup’s shelf life and some quick tips on making it last a little longer.

How can I tell if my makeup is expired?
- Smell your cosmetics; if they have an unusual odor, be safe and discard
- Mascara is one to watch out for, it expires in just three months! Expired mascara will have a gasoline-like smell and will be dry and cakey.
- Anything liquid and all lip products tend to dry up when it is expired
- Powders often develop a film of dust when they’ve expired
- Cream powders will show tiny moist droplets
- Any colour changes in makeup can signal expiration
- Nail polish becomes clumpy with pigments sitting at the bottom
- If your products texture has changed dramatically, it’s probably expired

Quick Guide:
From the time you first open your product, you should discard after…
Powders and shadows: 2 years
Cream shadows: 12 to 18 months
Foundation: 1 year
Lipstick & lipliner: 1 year
Mascara & eyeliners: 3 months
Makeup brushes: Clean weekly using a mild detergent

Make your Makeup Last the Extra Mile
- Make sure you store products closed tight and stored out of sunlight, as this can destroy the preservatives.
- If you have an eye infection absolutely step away from all your eye products. Eyeshadow, liner, mascara, everything should be put away until the infection clears up and if you accidentally use something, throw it out.
- Mineral eyeshadows can be mixed with water but it’s best practice to take a bit of the eyeshadow out and blend with water on your hand rather than applying direct to the product.
- Wash out your brushes and sponges regularly and sponges should be replaced at least once a month

After reading this guide, are you thinking it’s about time you updated some of your products? Are you guilty of hoarding makeup for years? Clean out your makeup stores, wash all your brushes, purchase new high-quality brushes to replace any that are seriously sparse and head to the ELES shop to replace any products that needed throwing out!

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How to Take Your Beauty Look from Day to Night

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It’s Friday night and you find yourself stuck in the office that little bit longer than you had hoped to be and running late for that date/night with the girls/dinner party you’ve so been looking forward to. So you rush home, switch your conservative black pumps and blazer for some bright sky-high heels and a cute sequinned jacket then look in the mirror only to realise your simple daytime makeup just isn’t going to cut it. Been there? We all have.

Take a cue from Jessica Biel and go for bold!

Arm yourself with these quick tips for taking your look from day to night and you’ll have your (beauty) game face on faster than you can polish off a glass of bubbly…

1. Embrace Finishing Powder
If by days end you’re foundation has lasted or you simply don’t have time to reapply, use a light brushing of a correcting powder like our Mineral Gemstone Finishing Powder in Corrector to even out the skin tone, create a soft focus effect and minimize any skin imperfections.

2. Get Luminous
Illuminator makes your skin look younger, fresher and brighter. If you want to wake your look up a little, apply a little illuminator to the high cheek bone and cheeks. And if you’re seriously running late touch up on the go with our Mineral Illuminator which comes in a handy pen that you can throw in your handbag. It’s super easy to apply and will quickly give you a brightening boost.

3. Eye Bright
Usually by the end of the day your eyes are the area to show any signs of tiredness. A concealer like our Hydra Bright Line Diffuser will instantly take that away and minimize fine lines and wrinkles. Follow these instructions and you’ll be on your way to your brightest eyes ever.
A quick brush of mascara never goes astray either!

4. Make a (lip) Statement
A statement lip takes your look from basic to bold in seconds. Red lipstick works with just about any outfit you can throw together so it’s a great one to keep in the handbag for those last-minute dashes from office to bar.
For something a little different, try our Micro Melon lipstick. It’s an incredibly flattering shade that suits just about everyone and gives you a bold look that isn’t too OTT.
Not keen on brights? No worries. Go for a soft tint instead! Our Liptox glosses deliver that soft tint, a quick plump and shimmer all at once.

5. Brow Now
Run a soft brow pencil through your brows to define and shape. Bolder brows add another dimension to your look and they’re subtle way of enhancing your features.

TOP TIP: Remember apply a little rather than a lot of anything at first. Having to remove excess makeup takes up far more time than adding a little more.

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